a little loyalty goes a long way

Sun, May 20, 2012

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Return on Investment (ROI) Calculator

*All information enter below are not captured by our system in any way

Section 1: Fill in your current customer/sales related Information
Estimated average visits per customer per year:
- Please fill in a number between 1-300
Estimated average spending per customer per year:
- Please fill in a number between 1-10000 in dollar value in your currency
Estimated customer/sales leakage in percentage:
- Estimated percentage of lost sales due to competition and other factors, e.g. customer visit you once and never come back		%
Estimated Average cost of sale in percentage:
- your average cost of sale as percentage of sale		%

Section 2: Fill in your estimated loyalty effect
Estimated increment of sales per member:
- Incremental sales achieved through loyalty mechanism like rewards and targed promotions		%
Estimated reduction of sales/customer leakage:
- Reduction of sales achieved through loyalty effects, communications etc		%
Reward to members as percentage of sales:
- percentage of sales give back to members as form of incentive (points/discount)		%
Membership fee charged to member per year :
- Amount of sign up or renewal fees charged to member per year
Estimate number of members :
- number of members signed up
Monthly cost of customer loyalty system maintenance per member


Result: Your Return On Investment for Customer Loyalty Program
Yearly Return on Investment:
Total Loyalty Profit in 1st year
Yearly Profit Per Member Before Loyalty Effect:
Yearly Additional Profit Per Customer:
Yearly Additional cost used for reward customer
Yearly cost for loyalty system maintenance